Loading brand library ...
AMERICAN MINING SERVICES
Brand Resource Library
Introduction
Corporate Identity
Logo Grid
Construction
American Mining Services, also referred to as AMS-US, has a distinguished logo from the mother brand Australasian Mining Services (AMS).

Adaption of the 'AMS' illustrated lettering is inherited with different colour treatment and the additional inclusion of the 'Bald Eagle' illustration, logotype and official website URL all lend further differentiation.

Compilation of the various elements can be followed from accompanying construction grid, whereby the interrelated size of all shape elements is defined by grid constraints.
Logo Library
Full Colour Versions
Background fill detail
Available Option
jpeg file format
(raster image)
png file format
(raster image)
svg file format
(vector image)
Illustrator EPS - (vector image)
Full colour Logo on solid white background - with website URL
scalable
/
RGB
/
CMYK
Full colour Logo on clear background- with website URL
scalable
/
RGB
/
CMYK
Full colour Logo on clear background- text inverted - with website URL
scalable
/
RGB
/
CMYK
Full colour Logo on solid black background- text inverted - with website URL
scalable
/
RGB
/
CMYK
Full colour Logo on solid primary blue background- text inverted - with website URL
scalable
/
RGB
/
CMYK
Full colour Logo on solid primary grey background- text inverted - with website URL
scalable
/
RGB
/
CMYK
Greyscale Versions
Background fill detail
Available Option
jpeg file format
(raster image)
png file format
(raster image)
svg file format
(vector image)
Illustrator EPS - (vector image)
Greyscale Logo on solid white background - with website URL
scalable
/
RGB
/
CMYK
Greyscale Logo on clear background- with website URL
scalable
/
RGB
/
CMYK
Greyscale Logo on clear background- text inverted - with website URL
scalable
/
RGB
/
CMYK
Greyscale Logo on solid black background- text inverted - with website URL
scalable
/
RGB
/
CMYK
Greyscale Logo on solid primary grey background- text inverted - with website URL
scalable
/
RGB
/
CMYK
Monochrome Versions
Background fill detail
Available Option
jpeg file format
(raster image)
png file format
(raster image)
svg file format
(vector image)
Illustrator EPS - (vector image)
Single colour Logo on solid white background - with website URL
scalable
/
RGB
/
CMYK
Single colour Logo on clear background- with website URL
scalable
/
RGB
/
CMYK
Single colour Logo on clear background- logo inverted - with website URL
scalable
/
RGB
/
CMYK
Single colour Logo on solid black background- logo inverted - with website URL
scalable
/
RGB
/
CMYK
Single colour Logo on solid primary blue background- logo inverted - with website URL
scalable
/
RGB
/
CMYK
Single colour Logo on solid primary red background- logo inverted - with website URL
scalable
/
RGB
/
CMYK
Single colour Logo solid primary blue - on clear background- with website URL
scalable
/
RGB
/
CMYK
Single colour Logo solid primary red - on clear background- with website URL
scalable
/
RGB
/
CMYK
Colour Reference
Primary Colour Palette
Composition Charts
Primary Red
R
190
G
33
B
44
C
18
M
99
Y
93
K
08
Pantone
7622 C
Hex
#be212c
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Primary Blue
R
25
G
50
B
81
C
97
M
81
Y
42
K
37
Pantone
2767 C
Hex
#193251
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Primary Grey
R
46
G
44
B
45
C
69
M
65
Y
62
K
64
Pantone
7622 C
Hex
#2e2c2d
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Black
R
00
G
00
B
00
C
75
M
68
Y
67
K
100
Pantone
Black 6C
Hex
#000000
White
R
255
G
255
B
255
C
00
M
00
Y
00
K
00
Pantone
White C
Hex
#ffffff
Font Reference
Logotype Fonts
1.1 Font used in Logo Type
'AMERICAN MINING SERVICES'
Font Family
Use Case
Font Type
(Use UPPER CASE only)
Available at dafont.com >>
Used only in logo typographic recreation of lettering:
"AMERICAN MINING SERVICES"
Font is converted to outlines and manipulated to final letter set.

Elevation is not a known websafe font and use should be avoided in all applications except for above.
1.2 Font used in logo website URL
'www.americanminingservices.com'
Font Family
Use Case
Font Type
Rubik
(Use lower case only)
Available at Google fonts >>
website URL
Used only in logo URL typographic recreation of lettering:
"www.americanminingservices.com"

Font is converted to outlines and manipulated to final letter set.

Rubik is a known websafe font.
Rubik Bold (500 Medium)
abcdefghijklmnopqrstuvwxyz
Primary Fonts
2.1 Print Editorial & Online Publishing
All typesetting for media communication
Font Family
Use Case
Font Type
Open Sans
10 Fonts in family
Available at Google fonts >>
Editorial
Open Sans used in all media driven communication - for publishing and corporate communication.

Opens Sans is a known websafe font.
Open Sans Light & Light Italic
abcdefghijklmnopqrstuvwxyz | abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ | ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+{}|:"<>?-=[]\;',./
Open Sans Normal & Normal Italic
abcdefghijklmnopqrstuvwxyz | abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ | ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+{}|:"<>?-=[]\;',./
Open Sans Semi Bold & Semi Bold Italic
abcdefghijklmnopqrstuvwxyz | abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ | ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+{}|:"<>?-=[]\;',./
Open Sans Bold & Bold Italic
abcdefghijklmnopqrstuvwxyz | abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ | ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+{}|:"<>?-=[]\;',./
Open Sans Extra Bold & Extra Bold Italic
abcdefghijklmnopqrstuvwxyz | abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ | ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 ~!@#$%^&*()_+{}|:"<>?-=[]\;',./
Icon Library
-- No items to display --
Downloads Library
-- No items to display --